Connecting your car, socks and body to the Internet
New York Times highlights writes a new report released by McKinsey & Company on some of the major changes that will result from the growing ubiquity from sensors and objects connected to the Internet. The report points out that in some instances, these systems are already a reality. Farming equipment can collect data from remote satellites and sensors in the ground and change fertilizer while anticipating new weather patterns. But this is all just the beginning. The report asserts that as more sensors enter our devices and clothing, we will have the ability to monitor the behavior of people, places and things through space and time, enabling such business applications as presence-based advertising. The question remains if consumers will want to experience this kind of intrusive advertising. Yet if it’s done correctly, it could offer great benefits for customers and businesses.